........ ........

Dunkin' Donuts and Baskin-Robbins collaborate with "OSS" mobile game
Brands aim to expand their customer base in mobile game market segment in Thailand

........October 3, 2018 - Dunkin' Donuts and Baskin-Robbins today announced a collaboration with Hot Head, a game publisher, and Rising Soft to unveil Order of The Seventh Sphere (OSS), a brand new mobile game with a unique real time-tactical RPG, developed by Thai developers. Joining the adventure of magic marble with special activities, including 10,000 prizes from Dunkin' Donuts and Baskin-Robbins.
........Mr. Nadim Xavier Salhani, Chief Executive Officer of Mudman Company Limited, Dunkin' Donuts and Baskin-Robbins franchisee for Thailand, unveiled that on behalf of Dunkin' Donuts and Baskin-Robbins, "We are delighted to partner with Hot Head and Rising Soft to launch the ultimate mobile game, Order of The Seventh Sphere, or 'OSS,' which is developed by Thai developers, together with special campaigns of 3,000 free donuts and 10,000 discount vouchers, during the pre-registration period. Moreover, the campaign will continue for the next two months to deliver the gamers who win prizes in dungeons products such as donuts and coffee from Dunkin' Donuts, or 100% premium imported ice cream by Baskin-Robbins.
........For this cooperation, Dunkin' Donuts and Baskin-Robbins have realized the importance of the growth of the gaming industry in Thailand, especially in the mobile games market segment. As the mobile games market has seen rapid growth over the past several years, we tend to enter this market. Moreover, gamers have changed their behavior and now use smart phones and tablets to use the internet. So, we need to adapt our business expansion to match a rapidly changing world through an O2O (Online To Offline) marketing strategy to strengthen a strong brand via online media, Facebook and website, including DD DIGITAL CARD or BASKIN-ROBBINS VIP MEMBER, the member card which offers additional discount promotions and privileges when customer registers online. It will allow us to expand our customer base, distribution channels, and raise brand awareness through Digital Channels."
........"We believe that the expansion of our business by adjusting the marketing strategy will raise more brand awareness and reach more customers of Dunkin'
........Donuts and Baskin-Robbins. Moreover, we expect that it will also increase our sales performance" Mr. Nadim Xavier Salhani, added.
คุณฤทัยรัตน์ ตั้งราษฎร์นิยม (เมษา) โทร. 092-270-0201 อีเมล์rurtairatt@corepeak.com
คุณปาริชาติ สุวรรณ์ (ปุ้ม) โทร. 081-668-9239
Parichart Suwan(Pum)
Core and Peak Co.,Ltd.
27 soi charoen Nakorn 14,
Charoen Nakorn Road,Klongtonsai,
Klongsan, Bangkok 10600
Tel:0 2439 4600 Ext.8304
Fax:0 2861 0675 ,Mobile:08 -16689239
e-mail paricharts@corepeak.com

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