........ ........

Bangkok the 6th of March 2017

........I.C.C. International Public Company Limited, Sole Distributor of leading French lifestyle brand LACOSTE in Thailand, recently hosted a special "LACOSTE L.12.12 POP UP ROADSHOW" event to officially launch the L.12.12 in Thailand, Lacoste's new premium collection, which was designed to pay a tribute to the brand's founder, reinterpreting the timeless style of the iconic L.12.12 polo shirt Mr. Rene Lacoste designed in 1933 into a collection that features subtle, classic design.
........In 1933, French Tennis champion and inventor Ren? Lacoste revolutionized sportswear by creating the very first cotton polo shirt, the L.12.12.
Made of an innovative fabric, the petit pique jersey, the L.12.12 polo shirt was initially designed for tennis players allowing them to feel both relaxed and elegant on and off the tennis courts.
........This iconic but still constantly renewed polo shirt has become over the years a chic, timeless essential and the code of the relaxed elegance.
L for LACOSTE, 1 for its unique fabric, 2 for the short-sleeved design, and 12 for the number of the version finally selected by Ren? Lacoste.
........Today, the iconic L.12.12 Petit Pique pattern has been adapted to an entire collection of products: apparel, leather goods, eyewear, footwear, watches and fragrances. All of them following the brand's essence: French elegance, sport inspiration cut and extensive color palette.
........From the 6th-12th of March 2017 in Bangkok, LACOSTE will highlight these authentic sportive roots and showcase the L.12.12 family on a Pop Up at Central World Eden2.
In Chiang Mai from the 14th-19th of March 2017 at Maya Shopping Mall.
In Korat from the 21st-31st of March 2017 at Terminal 21 Korat
........On the Pop Up, customers will be able to have their L.12.12 polo customized with a limited-edition artwork and their initials.
........Read More : Click
........For Lacoste, Life is a Beautiful Sport! Since the very first polo was created in 1933, Lacoste relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children. With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries through a selective distribution network. Two Lacoste items are sold every second in the world. As an international group gathering 10,000 women and men, Lacoste offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way. In 2015, the brand garnered a turnover of 1.95 billion euros. For more information: www.lacoste.com
Emporium Centre, Melbourne
January 16th - 29th, 2017
Tunjungan Plaza 3, Surabaya
January 30th - February 5th, 2017
Kota Kasablanka, Jakarta
February 20th - 26th, 2017
SM Megamall, Manila
February 9th - 15th, 2017
Central Square, Manila
February 17th - March 5th, 2017
Central World, Bangkok
March 6th - 12th, 2017
Maya Shopping Mall, Chiang Mai
March 14th - 19th, 2017
Terminal 21 Korat, Korat
March 21th - 31th, 2017
Vivo City
March 20th - April 2nd, 2017
Press contacts:
Mookmanee Srivichai, Lacoste PR & Marketing Mobile number : 082 486 2382
Wannapha Phoolpipat, Lacoste PR & Marketing Mobile number : 096 796 9971
Jessy Baretta, LACOSTE Marketing Director South East Asia & Global Travel Retail, jbaretta@lacoste.com
Pascal Collet, LACOSTE International Press and Public Relations Director, pcollet@lacoste.com
Etienne Pigeonneau, LACOSTE International PR Manager epigeonneau@lacoste.com

หมายเหตุ. สงวนลิขสิทธ์ภาพและเนื้อหา นอกจากจะได้รับอนุญาตเป็นลายลักษณ์อักษร
Use of this site signifies your acceptance of the Privacy Policy and Terms of Use.
Copyright © 2005 Variety News Edition Corp. All rights reserved.