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Chang launches new brand
campaign, |
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Presenting the new brand campaign with a creative concept of "Our
Song"
" Telling a story of four friends who grew up together through a series of TVC " Offering a new experience through music streaming and exclusive events all-year-round in 2017 ........Mr. Edmond Neo Kim Soon, Chief Executive Officer of Chang International Company Limited, said, "Chang is rolling out a new brand campaign which enhances our brand concept of "Memorable Moment with Friends". The new campaign is based on a belief that every friendship underlies good memories, and no matter how long time has passed, hearing a song once shared with particular friends will remind them of the ups and downs moments that will brighten up their moments together." ........Chang is therefore presenting the new brand campaign with a creative concept called "Our Song". It tells a story of four friends who grew up together through a song that recalls the good and hard times they've been through together. Old scenes of graduation, crushing on someone, being heartbroken, living jobless and journeying together, etc., all have become unforgettable memories of true friends who would always be there with you. The memories shared among friends and the likes of "Our Song" will fulfill the meaning of "Friends"forever. That's why this campaign was conceptualized around #OurSong. #OurSong campaign is targeted primarily at consumers aged between 25 to 35 years old who lead a lively lifestyle and enjoy spending time with friends. |
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| ........Therefore, it features a series of TVC that will be launched online from 5 January onwards before expanding further to other media platforms with a 360 communication approach. The launch event was attended by famous groups of friends in entertainment and music circles, including Vuthithorn "Woody" Milintachinda, Utt Uttsada, Pitta na Patalung, Paloy Horwang, Pitt Karchai and Pramote "Oat" Pathan; renowned DJs from EFM such as DJ Beau Thanakorn, DJ Dada, DJ Oung Khemarat, DJ Tonhorm, DJ Chow Chow, DJ James and DJ Art; and DJs from EDS like DJ Max, DJ Opal and DJ Fangkao. Together, they shared the so-called "Our Song" of their own that would bring great memories and experiences back to life every time they listen to it. | |
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........"In
addition to stories of friendship told through songs, Chang has decoded
consumer behavior in the digital era to offer a new experience through
music streaming," added Mr. Edmond Neo Kim Soon. "In partnership
with JOOX, we are launching an engagement activity that consumers can
Listen, Vote and Share music tracks that resonate their best moments
with friends." Simply vote for five tracks that revive your friendship
memories most vividly from five different playlists by mood of music
that will touch you and your friends the most. Then share them on your
Facebook. Your votes give you free access to VIP JOOX services for seven
full days! Voting runs from 12 January until 28 February 2017. The five
most-voted songs from each playlist will be re-compiled as"Chang
Playlist" for you and your friends to share. Moreover, the joy
of music will not be restricted only within the online world because
Chang will also be presenting enjoyable experiences of exclusive events
all-year-round in 2017." Be part of #OurSong, visit www.facebook.com/Changworld
for more information.
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For
more information please contact: Verve PR.
Hongsucha Leenatham (Off) Tel. 02-204-8501, 086-909-1239hongsucha.leenatam@vervethailand.com Supisa Kisananone (Bright) Tel. 02-204-8208, 080-049-8089supisa.kisananone@vervethailand.com Natcha Intrawech (Omsin) Tel. 02-204-8235, 085-072-3376natcha.intrawech@vervethailand.com |
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