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Commemoration Exhibition
"The Glorious Beauty of Textiles, Her Majesty the Queen's 84th Birthday Celebration"
Embellishing Artistic Elegance in Succeeding Her Majesty's Will
At "Central Chidlom" and "Central Embassy"

.......Bangkok, 5 August 2016: In the occasion of the auspicious ceremony of Her Majesty Queen Sirikit's 84thbirthday anniversary, Central Chidlom department store and Central Embassy shopping center, in collaboration with The Foundation of the Promotion of Supplementary Occupations and Related Techniques of Her Majesty Queen Sirikit of Thailand (The SUPPORT Foundation), Queen Sirikit Museum of Textiles and sponsored by The Siam Commercial Bank PCL are to host a commemoration exhibition in Her Majesty Queen Sirikit's honor, "The Glorious Beauty of Textiles, Her Majesty the Queen's 84th Birthday Celebration", showcasing 7 of her majesty's exotic royal gowns, various types of traditional Thai embroideries as conserved by her majesty, participating in the lacing of the text"Long Live The Queen" on a 7 meters long silk fabric, design and fashion show by 10 leading Thai designers of costumes made of Thai garments to be retailed with the proceeds donated to the SUPPORT Foundation. From today to 17th August 2016 at The Event Hall, 3rd floor, Central Chidlom and Level G, Central Embassy until 21st August 2016. Viewing is free of charge.
........Today's event, held at The Event Hall, 3rd floor, Central Chidlom department store, was filled with warmth. Thanpuying Charungjit Teekara, Deputy Private Secretary to Her Majesty the Queen presides the event along with the gracious welcoming of Yuwadee Chirathivat, CEO, Central Department Store Group and other executives. The event was joined by Piyavara Teekara Natenoi, Director of the Queen Sirikit Museum of Textiles, Veeratham Tragoolngernthai, Costume and Ornaments Designer, Royal Khon Performance Production Committee, Araya Phupanich, Head of CSR, Corporate Branding and Communication, The Siam Commercial Bank PCL, all dressed in blue tone Thai garments along with other well known socialites such as Thanpuying Muanchit Bhirombhakdi, ML Phiyapas Bhirombhakdi, Khunying Chodchoy Sophonpanich, Khunying Jirapa Sutaboot, Supornthip Choungrangsee and Butsakorn Wongpuapan.
........Yuwadee Chirathivat speaks before the master of ceremony "Central department store and Central Embassy shopping center, in commemorating the sense of divine grace that Her Majesty Queen Sirikit bestows upon her people, have assembled a commemoration exhibition "The Glorious Beauty of Textiles, Her Majesty the Queen's 84th Birthday Celebration" with The Foundation of the Promotion of Supplementary Occupations and Related Techniques of Her Majesty Queen Sirikit of Thailand (The SUPPORT Foundation) and Queen Sirikit Museum of Textiles. In this exhibition, the organizer has showcase her majesty's royal duties relating to Thai garments and embroidery from different regions of the Kingdom. In perceiving the beauty on the garment and the Thai intellect that reflects on traditional embroidery craftsmanship from different cultural group, along with her majesty's determination to free her people from trials and tribulations of poverty and be self-reliance, her majesty has supported her people to acquire supplementary income through textile weaving and embroidery."
........"Central is extremely grateful to The Foundation of the Promotion of Supplementary Occupations and Related Techniques of Her Majesty Queen Sirikit of Thailand (The SUPPORT Foundation) and Queen Sirikit Museum of Textiles for granting us the special permission to proudly display seven of her majesty's royal gowns, embroidered with high art of embroidery craftsmanship, along with other items, in this commemoration exhibition.
........Thanpuying Charungjit Teekara said "Through Her Majesty Queen Sirikit's numerous visits, with His Majesty King Bhumibol, to visit the people of Thailand in every region in the past 60 years, one thing was discovered - the artistry in the blood of Thai people. Her majesty has perceived the beauty of a cleaning cloth that was worn as garment thus she has supported the people to inherit the art of weaving and lacing which are unique to each region. Besides creating jobs and income for the people, this craftsmanship has given to the people a sense of pride that drives them to preserve and pass down this cultural identity to the following generation. Her majesty has these hand-made textiles cut into beautiful royal gowns and worn them in royal ceremonies and royal visits to various locations, stemming the popularity of the textile, even among foreigners."
........"This is a proud day of the Thai people - both public and private sectors, especially Central Group, for acknowledging her majesty's determination and assembling the commemoration exhibition "The Glorious Beauty of Textiles, Her Majesty the Queen's 84th Birthday Celebration". I am happy and grateful to all involved departments and members of the press for publicizing the event, gathering as many spectator as possible to the event.", Thanpuying Charungjit noted.
........After that, Saraichatt Kunjara Jirapaet, the event's MC, leads guests into watching a fashion show of Thai garments and embroidery, 18 collections designed by 3 legendary designers of Thai fashion industry - Tirapan Wannarat from TIRAPAN, Pichitra Boonyarataphan from PICHITA and Nagara Sambandaraksa from NAGARA and 7 leading Thai designers, Anchalee Vikasitnakakul fromANCHAVIKA, Polpat Asavaprapha from ASAVA, Apisada Nimitvanich from CALISTA, Karatphet Issara from KEMISSARA, Mollika Ruangkritya from KLOSET, Patinya Kyokong from PATINYA andTeerut Wongwatanasin from VICKTEERUT. Each collection is filled with the force of creativity that births works of extraordinary beauty inspired by Her Majesty Queen Sirikit's character, habits and royal duties. Every costume in the fashion show will be on display throughout the exhibition period at G floor, Central Embassy shopping center before they are made available for purchase to the public, with all earnings going to The SUPPORT Foundation.
........After the fashion show ended, Thanpuying Charungjit Teekara, Central Group executives and honorary guests visited the exhibition in The Event Hall and The Balcony Zone (next to Dean and Deluca), level 2, Central Embassy shopping center, which has a DIY activity that offers participants selections of embroidered garments to be stitched on calico bags, retailing of products from SUPPORT foundation, Projects Inspired by the King's Philosophy and The Royal Highland Agricultural Development Station. The group is then let to G floor to view the rare display of Her Majesty Queen Sirikit's royal portrait and participate in loyalty displaying activity of stitching "Long Live The Queen" with golden silk thread onto a 7 meters long blue silk cloth, to be offered to Her Majesty Queen Sirikit. The event will be held until 21stAugust 2016. Thai textiles from the SUPPORT foundation will also be available for purchase at 2nd floor, THAITHAI zone, Central Chidlom department store from 11th to 14th August 2016.
........Yuwadee Chirathivat added, "We intend for this exhibition to be the medium that brings together her majesty's will in preserving Thai intellects. We thank The SUPPORT Foundation, Queen Sirikit Museum of Textiles, Siam Commercial Bangkok PLC for being our major sponsors, as well as the best talents in fashion design Thailand has to offer. We would like to invite everyone to join us in witnessing this monumental event and feel proud in the Thai intellect. You may show your support by purchasing any or all of the 18 costumes which showcase the highest form of Thai embroidery and designed especially for this event. All proceedings will be donated to the SUPPORT foundation and be used to preserve and develop this craftsmanship."
........Thailand's top 3 designers of Thai fashion industry reveal their feeling and inspiration in creating the collection - Tirapan Wannarat the owner of the fashion brand TIRAPAN a reputable 39 years old Thai fashion brand speaks on his involvement with the fashion show, "The glamour of Thai textiles is being hand-made and no two patterns are alike from the dying process to the sentimental of the weaver during weaving. This turns a simple hand-made cloth into a canvas that contains its own identity. On my costume, I have chosen to use the Matmi ikat from the SUPPORT foundation as the base fabric while crafting up artificial butterfly, lacework and beads as decorative to bring together a compelling note on this very special costume."
........Pichitra Boonyarataphan from PICHITA, another Thai brand that has stood the test of time for 37 years speaks on her involvement with the project, "From my 20 years experience of offering works to her majesty and supporting the SUPPORT foundation, permeated within me is the value of the fabric and embroidery selected in making these costumes. They are of high quality and very valuable. The costume I designed is slick and smart, fitting the quality of the fine fabric that is hand made by the makers. Every production process, dying, weaving and embroidering - they're all very delicate, difficult and time consuming. Every costume is a haute couture by default, the one and only in the world."
........Nagara Sambandaraksa from NAGARA, a brand that has grew in parallel with the Thai fashion scene for the past 34 years, famous of its designs of contemporary Thai silk dress, simple yet special, melting together the essence of Thai and Western to perfection. The brand has long dominated world class catwalks. Every time the brand showcases its exclusive collection with composition of silk, hand painted patterns and delicate embroidery, the crowd is guaranteed to go wild. This auspicious exhibition, particularly, will dazzle fans of NAGARA with beauty that excites and astounds.
........Thailand's leading designer, Anchalee Vikasitnakakul from ANCHAVIKA, on her inspiration for designing her two costumes for the collection, "Diamond" and "Rose Gold", says that it is a projection of a very fond memory that she perceives from looking at Her Majesty Queen Sirikit adorning exquisite Thai textiles and accessories, a look that glorifies her majesty's beauty far and wide.
........Polpat Asavaprapha from ASAVA speaks on the inspiration behind this collection, "It is the accumulation of Her Majesty Queen Sirikit's beauty, talents, habits and characters as well as the gentleness and diligence for her people. I take all these qualities as the base inspiration for my design while blending it into the tenderness of femininity and strength of masculinity which are the signature creed of the ASAVA brand.
........Apisada Nimitvanich from CALISTA remarks, "My inspiration is taken from the trips Her Majesty Queen Sirikit took with His Majesty King Bhumibol to develop relations with 15 countries in America and Europe. The costumes she wore were designed by both Thai and foreign designers. I have studied the silhouette, concept and details of these royal gowns and use them as inspiration for the royal gown that I will be designing.
........Those interested in purchasing these exclusive costumes, exquisitely made from the best of Thai designers may inquire further information at the concierge on level G, Central Embassy Tel: 02-119-7777 ext. 2001-3
........"The Glorious Beauty of Textiles" The Exhibition in Honor of Her Majesty the Queen's 84thBirthday Anniversary will be held from today to 17th August 2016 at The Event Hall, 3rd floor, Central Chidlom and Central Embassy until 21st August 2016 10:00 AM - 10:00 PM. Free of charge.You may travel to the event with personal vehicle or BTS, Chidlom station which connects directly Central Chidlom, 3rd floor and conveniently proceed to The Event Hall.........
We thank you in advance for publicizing this public relations news.
For additional information, please contact: Public Relations Department, Central Retail Corporation Co., Ltd
Pissamai Tienpairoj (Eed) Tel. 02-793-7402 and 092-264-6844 Email : tepissamai@central.co.th
Warint Saehui (Gift) Tel. 02-793-7420 และ 091-018-9288 E-mail: savarinthorn@central.co.th
Public Relations Advisor: Moonshot Co. Ltd
Chompumas Saereerak (Tul) Tel 080-962-4659 e-mail : tul.chompoomas@moonshot.co.th

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