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Siam Paragon Declared |
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........Bangkok:
Superbrands, the independent authority and arbiter of branding, announced
that Siam Paragon has won the coveted 'Brand of the Year' award at the
6th annual Superbrands tribute event, which was held at Siam Paragon,
Bangkok. 27 leading Thai brands were awarded 'Superbrands' status at
the gala event, which is also dubbed globally as the 'Oscars of Branding'.
The event was attended by the country's most prominent senior business,
marketing and branding executives and saw the unveiling of the 2015
Superbrands book featuring many of the brands voted as Superbrands.
........It's another successful year of Superbrands Thailand to reward to the awards to Excellence in Branding. Superbrands works through a market survey base throughout Thailand with 10,000 customers, marketer, PR Agencies, Brand Builders and Independent Council Members to vote for the strongest brands representing the Superbrands Thailand. The Top vote called the "Brand of the Year 2015", was rewarded to "Siam Paragon" as they have position their brand perfectly and have worked exceptionally hard to ensure that their consumers get the best possible service. ........"Winning a Superbrands title provides a strong platform to be able to support the strength of the brand while addressing the entire range of the organizations' interactions with employees, customers both existing and potential, investors, suppliers, media, etc. The tribute event is a celebration of these high profile brands and the people who contribute to their success." Mike English said. |
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are the lists of the Superbrands 2015: 12 Plus, AIS, Angoon, Blackmores, Boots, Giffarine, Golden Mountain, Hi-Kool, Honda, King Power, Krungsri Auto, Kubota, Lamina, Lay's, LG, Major Cineplex, Mali, Morakot, Muang Thai Life Assurance, Oishi, Orchid, S. Khonkaen, S.B. Furniture, Siam Paragon, Tiparos, Watsons, and Yamaha |
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........"It
is heartening to see so many of Thailand's home grown brands make it
into the Superbrands Thailand book alongside large corporate entities
and world famous FMCG brands. We ensure that the participation in the
book is by invitation only and is a recognition brand value and the
enormous effort that makes them such successful brands. Mike English
said.
-Ends- |
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ABOUT SUPERBRANDS:
........The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio. |
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........The
Superbrands organisation was originally set up in London in 1994 where
it published the first Superbrands book. Since then it has expanded
its operations to 93 countries worldwide including Argentina, Australia,
Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary,
India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico,
Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal,
Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand,
Turkey, United Arab Emirates, United Kingdom and the United States.........
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........Superbrands
publishes a series of books including Superbrands, Business Superbrands
(on B2B brands), Cool Brands and eBrands - making the series of books
the largest collection of insights
into some of the greatest brands in the world. To date over 14,000 individual
brands have been featured worldwide. For further information on Superbrands,
please visit www.superbrands.com
For further information, please contact: Preecha Kaenprom Country Director Superbrands Thailand Tel: +662 660 1567 |
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สอบถามเพิ่มเติม
ติดต่อได้ที่ ฝ่ายประชาสัมพันธ์
แชมเปญ เทียนแขวะ ซุปเปอร์แบรนด์ ประเทศไทย โทร: 02-660-1567 มือถือ: 088-956-5556 Fax: 02-660-3881 |
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