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"S-26 Progress GOLD"
Unveils New Packaging |
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........Bangkok
- 26 May 2015 - S-26 Progress GOLD, premium milk formula for children
aged one year old and above, launched new packaging of "S-26 Progress
GOLD" that contains DHA Choline Lutein and Alpha-Lactalbumin, a
high-quality protein; because, good nutrition supports brain development
happening both day and night together with "Think Fast Smartคิด(ส์)"
Year 2 activity showcasing real experience of brain development all
day all night and innovative technology designed for modern parents
under the concept 'Always Stay Ahead'.
........After releasing the teaser triggering the interest about nutrient that helps children's all-day-all-night development recently, S-26 Progress GOLD revealed its latest television commercial, showcasing opinions and attitudes of modern moms who are open for their children to play and learn in contrast with conventional moms who focus mainly on competitions and intensive classes during the day, especially among children under three years old, causing them to not be able to rest or sleep well during the night. Followed by the launch of new packaging whichreflects the brand's premium status, "AR SGOLD" technology is integrated on the back of the new packaging enabling modern parents to receive insightful parenting information with only a quick scan on their mobile phones. Moms and dads also get a chance to win special prizes and follow latest updates all year round. |
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| ........Rachada
Apiromdej, Marketing Director of S-26 Progress GOLD premium milk formula
for children aged one year old and above, said, "This year marks
another important step for S-26 Progress GOLD towards our outstanding
development under the concept 'Always Stay Ahead' with the launch of S-26
Progress GOLD's new packaging. The premium formula contains that contains
DHA Choline Lutein and Alpha-Lactalbumin, a high-quality protein; because,
good nutrition supports brain development happening both day and night.
Within this year, we will also have two spectacular activities. The first
one is Nutrition Academy by Wyeth Nutrition, a seminar that gathers internationally
renowned experts, academics, and public speakers under one roof on July
17; while families can also look forward to "Think Fast Smart คิด(ส์)"
Year 2 activity that will feature innovative technology that can generate
real experience in children's all-day-all-night development. We strive
to support Thai children to stay ahead of the changing world." ........The launch of S-26 Progress GOLD's new packaging that contains DHA Choline Lutein and Alpha-Lactalbumin, a high-quality protein; because, good nutrition supports brain development happening both day and night. Its kicked off with a spectacular opening designed to give audience a closer look of how the brain works all day all night. Also present were Dr. Kesinee Ovasith, pediatrician specialized in child development and behavior and two celebrity moms, Nana Rybena and Ploy Chidjun, sharing their experiences as modern-day moms on how they support their children's fundamental development all day all night. |
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........Dr.
Kesinee said, "Parents are encouraged to support their children's
cognitive and brain development according to their age in order for
them to achieve a healthy brain growth and are able learn quickly. Parents
must also keep in mind that each child has different temperament and
aptitude. In the meantime, apart from having their children engaged
in activities that promote development of both sides of the brain, parents
have to ensure that children get enough sleep since in general children
in their early years need to sleep for about 12-14 hours a day."
........The new packaging of S-26 Progress GOLD formula contains that contains DHA Choline Lutein and Alpha-Lactalbumin, a high-quality protein; because, good nutrition supports brain development happening both day and night. Products are available in department stores, superstores, supermarkets, and other leading stores. |
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For
more press information, please contact:
Jarinya Sorchom Thorsaeng Chuangchote Senior IMC Manager FleishmanHillard Wyeth Nutrition Tel. +662 256 9890 # 224 Tel. +662 657 8514 E-mail:thorsaeng.chuangchote@fleishman.com E-mail: jarinya.sorchom@wyethnutrition.com |
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