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LE MERIDIEN SUVARNABHUMI,
BANGKOK GOLF RESORT & SPA |
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.......Bangkok,
Thailand - November 28, 2015 -- Le M?ridien Hotels & Resorts, part
of Starwood Hotels & Resorts, Inc. (NYSE: HOT), today announced
the launch of Le M?ridien Family, a new program in response to the growing
global demand for family travel and the evolving needs of travelers
with children. Taking place at Le M?ridien Suvarnabhumi, Bangkok Golf
Resort & Spa, the launch event celebrated "the Universal Language
of Play", a concept where playing serves as a vehicle to explore,
learn, develop new skills, express ideas and build relationships with
others - without borders or language barriers.
......."Le M?ridien Family program reinvents the kids club concept, reimagines family experiences and introduces more meaningful amenities through the lens of the Le M?ridien brand," said George Fleck, Vice President, Le M?ridien and Westin Hotels & Resorts. "With multigenerational family travel on the rise, the initiative specifically caters to the way modern families travel - with any combination of parents, aunts, uncles and grandparents traveling with children of all ages." |
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.......Nearly
100 children from Bangkok, Beijing, Kuala Lumpur, Singapore and Sydney
partook in a day of fun-filled activities inspired by the brand's Filters
of Discovery: Coordinates, Culture and Cuisine. Channeling their inherent
creativity and curiosity, children joined a sing-along session with
French Bossa Nova band and LM100? artist Nouvelle Vague and watched
an east-meets west interactive performance with a Thai puppet show troop
and People Pile from London. Inspired by our guests' passion for cuisine,
the event also featured an ?clair decorating session and a hot chocolate
art lesson for kids - a playful nod to the brand's Parisian heritage.
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Family program consists of the following elements: .......- Next Gen Kids Clubs: Just as arrival art is prominently featured in each Le M?ridien Hub - the innovative lobby concept that reflects the brand's creative spirit through styling elements inspired by coffeehouses, travel and culture - local artists and artworks are also featured in the Kids Clubs in an accessible and interactive way. Le M?ridien Family Kids Clubs draw inspiration from each hotel's destination, bringing in a layer of homegrown culture, games and toys as well as locally relevant fabrics and wall coverings that create a unique sense of place. For instance, stylized life-size maps refer to coordinates and travel, and encourage kids to share where they are from in the world. Even the snacks served at Le M?ridien Family Kids Club boast a level of interaction, offering exposure to local cuisines and ingredients as an enriching experience. |
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Destination Unlocked: Le M?ridien Family aims to ignite the imagination
and unlock the destination, so that curious and creative travelers young
and old can discover together. For example, Le M?ridien Ra Beach Hotel
& Resort in Barcelona provides families of all ages with the opportunity
to unlock the destination with bicycle tours, photography lessons and
access to the brand's exclusive UNLOCKArt art partners in the area. Many
hotels, such as Le M?ridien Phuket Beach Resort and Le M?ridien Monte
Carlo, present experiences likeP?tanque and a coffee & cocoa workshop
that playfully evoke the roots of the Parisian-born brand. .......- Part Playful, Part Educational Collaborations: Le M?ridien Family drives collaboration with like-minded partners. Earlier in the year, the brand announced a global partnership with the LEGO? Group to offer a complimentary welcome amenity to children checking-in to any of its more than 100 hotels and resorts worldwide. Children up to age 12 will be greeted with a LEGO toy to enjoy during their stay and take home as a keepsake from their travels. |
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.......Le M?ridien has also engaged Imagination Playground, created by David Rockwell in cooperation with KaBOOM!, whose goal is to develop playgrounds that allow children to create, inspire and imagine. At Le M?ridien Suvarnabhumi, Bangkok Golf Resort & Spa, Imagination Playground encourages kids to be designers, incorporating loose parts play and letting them build their own play space while developing their own narrative. .. |
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Looking
Ahead: The Future of Family Travel for Le M?ridien
.......In addition to its inaugural launch at Le M?ridien Suvarnabhumi, Bangkok Golf Resort & Spa, Le M?ridien Family will be rolled out to 100 hotels and resorts globally. Such launches will encompass celebrations with family activities, including language lessons, shell-painting, star-gazing and local exploration tours in some of the world's most exciting destinations, from New York to Dubai and Panama to Phuket. .......Additionally, Le M?ridien plans to introduce new kids clubs in markets around the world, including the United States, Spain, Mauritius and Thailand, with more in the pipeline for 2016. |
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| .For
more information about Le M?ridien Family, please visit: www.lemeridien.com/family. About Le M?ridien Hotels & Resorts .......With more than 100 Hotels & Resorts worldwide and the strongest, most globally diverse portfolio in its history, the Paris-born Le M?ridien brand connects the curious and creative-minded traveller to unexpected and engaging experiences within their destination. With its brand promise of "Destination Unlocked", Le M?ridien has transformed numerous guest touch points through global partnerships with creative minds such as illy, the LEGO? Group, Johnny Iuzzini, Gray Malin, and Nouvelle Vague. Plans call for dynamic portfolio expansion within the next five years in some of the world's most exciting destinations, concentrating on markets in Asia-Pacific and the Americas. For more information, please visit LeM?ridien.com or follow us on social media -Facebook, Instagram, and Twitter........ |
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Media
Contact:
Punnee Bunma Corporate Communications Manager Starwood Hotels & Resorts, Asia Pacific +65 6335 4824 Punnee.bunma@starwoodhotels.com |
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