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Glade? Car entices Thai
consumers with sensational fragrances that "Drive Us to a Better
Place" |
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........Bangkok,
Thailand (1 April 2015) - Glade?, the leader in car fragrances, launched
the new Glade? Car multi-sensory experience campaign, "Drive Us
to a Better Place" today, encouraging Thais to re-think how to
transform car journeys into regenerating experiences. The Glade? "Drive
Us to a Better Place" campaign aims to encourage everyone to travel
beyond their daily routines and immerse themselves into refreshing,
magical and inspiring moments. Positive emotions are brought to life
through the infusion of Glade? fragrances into the driving experience
as the country heads into the upcoming Songkran holiday.
........Glade? has enlisted noted artist M.L. Chiratorn Chirapravati in a collaborative design project with three of Thailand's top celebrities: Louis Scott, Manatsanun 'Donut' Phanlerdwongsakul, and M.L. Parson Svasti. M.L. Chiratorn Chirapravati will seek to create a car design for each of the celebrities whose personalities reflect the three Glade? Sport car fragrances: Acqua Cool Water?, Floral Perfection? and Lavender Marine?. M.L. Chiratorn Chirapravati's unique car designs will celebrate how Glade? Sport car fragrances incite the mood, ignite the imagination and arouse the senses. ........Commenting at the event Jyoti Chopra, Senior Director, General Manager, Indochina Cluster, APAC Commercial, SC Johnson stated "A recent survey shows that Thai people spend more than 12 hours in a car every week, some even spend more than 20 hours![i] This equates to years of our lives in cars, driving in rush-hour traffic and getting where we need to go. Glade? Sport can help to make this time spent in a car more enjoyable by lifting the mood of journeys through refreshing and uplifting scent, to transform our driving experiences into memorable and meaningful ones." |
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........M.L.
Chiratorn Chirapravati was specifically selected for the campaign to
convey the three celebrities' personas, matching each of them to a Glade?
fragrance as described below:
........Louis Scott portrays the scent of a modern twist of Glade? Sport energetic 'Acqua Cool Water'. Louis' Glade? art work employs various sparkling elements that resonate with the refreshing fragrance, which is suitable for an energetic lifestyle surrounded by nature, outdoor activities and sports. Manatsanun 'Donut' Phanlerdwongsakul represents the Glade? Sport 'Floral Perfection' fragrance, symbolising freshly cut flowers. Donut's Glade? design exhibits the scents of happiness, free-spirited and bold, yet feminine. The fragrance is well suited to those that are savvy travellers who like to explore the world, visit new places, meet new people and see the happiness in every little detail. ........M.L. Parson Sawasdiwat, also known by the pseudonym "Pinto Tao Lek", embodies the relaxing Glade? Sport scent of 'Lavender Marine'. M.L. Parson's Glade? work is presented with different shades of soothing colours and touches of peaceful moments. 'Lavender Marine' is the perfect fragrance for those who like a simple way of life, appreciate a slower paced living, and enjoy tranquil quality time. |
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the Glade? Roadshows and be a part of the fun activities and games on
2 April 2015 in Bangkok's Silom and Siam Square areas and on 3 April 2015
around Aree and Talad Rod Fai areas, and experience the exciting Glade?
aromatic series. ........Participate in the Glade? Car online activities and you can enter to win a selection of amazing prizes. The four grand prize winners are entitled to an amazing suite of a 3 day 2 night stay at a top five star hotel for two persons in Prachuabkirikhan, a 1,500 Baht petrol cash voucher and Glade? Sport starter kit. Other prizes include 20 full sets of Glade? Car line products, just by answering a simple question via Glade? Society Facebook Fanpage at www.facebook.com/GladeSociety. |
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addition to participating in Glade? Car online activities, you can continue
to enhance your mood by receiving a 65 Baht discount coupon with every
fuel purchase of 600 Baht or more in a single receipt at PTT gas stations
nationwide. Additionally, you can participate in the fun by purchasing
a Glade? Sport starter kit at all participating 7-11 and Jiffy stores
from 1st April to 30th April 2015. Vouchers are valid through 31 May 2015. ........Glade? helps raise a range of positive emotions through scent and has been a fragrance leader for over 15 years. All ten Glade? Sport fragrances, which last up to a full 60 days, are available at a range of stores near you - Acqua Cool Water, Floral Perfection, Lavender Marine, New Car, Cool Air, Tropical Breeze, Jasmine, Ocean Escape, I Love You and Morning Freshness. For more information aboutGlade? products, please visit www.facebook.com/GladeSociety. |
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About
SC Johnson
........S.C. Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE?, KIWI?, OFF!?, PLEDGE?, RAID?, SCRUBBING BUBBLES?, SHOUT?, WINDEX? and ZIPLOC? in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN?, TANA?, BAMA?, BAYGON?, BRISE?, KABIKILLER?, KLEAR?, MR MUSCLE?, and RIDSECT?. The 128-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com |
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For
media further information please contact:
Paphada Tuanghirunvimon or Nantschya Wirunantmetin TQPR (Thailand) Co., Ltd. Tel: 0 2260 5820 ext. 113 and 126; Fax: 0 2260 5847-8 Email: tuang@tqpr.com or boe@tqpr.com |
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