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Heineken? Star Bottle
- A Star Is Reborn |
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Bangkok-"A Star Is Reborn" in Thailand as the world's leading
premium beverages brand Heineken? introduced "Heineken? Star Bottle"
here to enrich get-together scenes with an even more premium look and
feel in the hand. Cleverly redesigned with new aesthetics and functional
design elements, the new signature bottle embodies the upscale image
and true spirit of the world's iconic brand. Heineken? Star Bottle was
premiered in an exclusive "Heineken? A Star is Reborn Launch Party",
overseeing beautifully- lit nightscape of Bangkok from Horizons @Heaven
on the 19th floor of ZEN World @ CentralWorld.
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Ms. Pattapanee Ekahitanond, Heineken? Marketing Manager, TAP Trading
Co., Ltd., said: "Heineken? has a continued commitment to lead
the trends in social gatherings, addressing the lifestyle of trendsetters
who lead extraordinary life and love to explore new experiences. And
most recently, A Star Is Reborn because we have given our packaging
a major redesign to take a huge step forward as the globally trendsetting
brand with introduction of Heineken? Star Bottle. The iconic, newly-designed
bottle is given a more modern and premium look together with functional
design elements that completes the premium quality and unmistakable
character of Heineken?."
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? Embossed Heineken? name allows for a better grip and gives this bottle
the stamp of a premium brand.
? Cleverly designed thumb groove shows where to hold the bottle in a way that allows the beverages to stay colder for longer. ? A longer neck gives the bottle a slimmer, more modern shape and proudly bears the Heineken? name and red star. ? Transparent label moves to higher position to underline the higher shoulder and racetrack boarder has been opened up, making the label more refined. |
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Heineken? Star Bottle
- A Star Is Reborn |
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"Heineken? started to review old design of Heineken? bottle in
2006 and went through several scope changes due to design, consumer
acceptance, to arrive at the best design, finally the new design of
"Heineken? Star bottle" started to introduce in mid of 2009.and
then in 2013 "Heineken? Star bottle"has been introduced in
Asia Pacific Including in Thailand"
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Celebrating the occasion that A Star Is Reborn in Thailand, Heineken?
has creating excitement to thrown an exclusive party called "Heineken?
A Star is Reborn Launch Party"to let trendsetters from every circle
of the Thai society gain hands-on experience of Heineken? Star Bottle,
the new iconic bottle of the world-class brand. It was actively joined
by some of the biggest names in Thailand's fashion, art and design scenes:
more than 200 stars, celebrities and artists who are enthusiastically
followed on social network, such as Dome Pakorn Lum, Shahkrit and Woonsen
Yamnarm, Janesuda Parnto, Guy Ratchanon, Paloy Horwang, Chavaporn "Ploy"
Laohapongchana, and Thaitanium's Way were there to enjoy the premium
quality and lively beat of music jockeyed by member DJs of Singapore
Weapon at Horizons @Heaven on the 19th floor of ZEN World @ Central
World.
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Those who didn't make it to the exclusive party can view scenes of fun
from the exclusive party, go to Facebook fanpage www.facebook.com/heineken
or @heineken_th and #HeiStar on Instagram
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more information contact
PR. : Verve
O-Chis Amornthakolsuwej (Tool) Tel: 02-204-8225, 082-620-712 Prasit Kritsadaariyachon (Bob) Tel: 02-204-8236, 081-586-2813 |
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