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Hyundai Motor (Thailand)
to enhance "quality" as means to bolster customer satisfaction
following the concept of |
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........"Hyundai
Everywhere" designed to upgrade customer satisfaction through quality
products, quality sales process and quality after-sales services
- New product launch underway with fresh new models and minor change to cater to the lifestyles and demands from premium customers to make total number of vehicle on the road soaring pass 20,000 units within 2013 - Greater assurances through after-sales network expansion from 23 to 26 locations with construction of National Service and Parts Center - Continued CRM and CSR activities to make customers happy and contribute to the betterment of the society. |
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Hyundai Motor (Thailand)
to enhance "quality" as means to bolster customer satisfaction
following the concept of |
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........February
1, 2013 - Hyundai Motor (Thailand) Co., Ltd, sole distributor and importer
of Hyundai vehicles in Thailand, enters its 6th year of operation with
confidence as the company completed the year 2012 with total sales of
5,010 units or above 10% increase over that of 2011, thanks to the growing
sales of Hyundai H-1, Hyundai Tucson and All-New Hyundai Elantra, which
was launched earlier in the year.
........Mr. Yoshiaki Ichimura, President of Hyundai Motor (Thailand), disclosed that the unique marketing style of Hyundai in Thailand had contributed significantly to Hyundai's current market acceptance and brand recognition with both the products and the name Hyundai gradually improving. The company started the year 2012 with the AAA or Triple A strategy which focused on improved Assurance, Accountability and Aspiration as ways to bring about greater customer satisfaction. The year also saw the launch of 2 new models in the Kingdom namely All-New Hyundai Elantra - the winner of 2012 North American Car of the Year Award, and the New Grand Starex Premium - the latest 7-seater Luxury MPV that drew beyond-expected booking number during the Motor Expo 2012. "Hyundai Motor (Thailand) ended the year with sales beyond 5,000 units or over 10% increase which is in line with the current Hyundai trend around the globe," Mr. Ichimura said. |
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........"As
evidence, the level of customer satisfaction in 2012 improved along
with the level of sales making the number of total Hyundai vehicles
on the road exceeding 15,000 at yearend. New product like All-New Hyundai
Elantra helped bring Hyundai to a new market segment and generate sales
for the passenger car line up," he explained.
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........Since
the start of its operation late 2007, Hyundai Motor (Thailand) has enjoyed
steadily growing sales through introduction of premium products and
caring after-sales operation and policy. Hyundai products have displayed
higher performance and quality at the same time value for money to drive
each and every premium models to the heart of high-end Thai consumers.
Sales of Hyundai vehicles in Thailand from 2008 until 2012 are as follows:
880 units in 2008 1,788 units in 2009 3,048 units in 2010 4,514 units in 2011 5,010 units in 2012 The breakdown details
of the annual sales in 2012 are as follows: |
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| ........"Quality
is the heart of sustainable brand building and pivotal part in enhancing
the sales in 2013. To make Hyundai Everywhere successful, quality will
be highlighted. Hyundai Motor (Thailand) is now following the footsteps
of Hyundai Motor Company in establishing the brand through quality enhancement.
Hyundai products have recently gained tremendous market acceptance in
the United States and Europe, to be on par with other top-tier automobile
manufacturers from the West and Asia. For us, 'Quality Enhancement' is
the road map to bring Hyundai brand to the heart of our target customers,
who are practically premium consumers satisfying themselves with uniqueness
in product experience and remarkable lifestyle enjoyment," he added. ........'Quality Enhancement' will bring about greater assurances, which benefits both the customer and brand. For Hyundai Motor (Thailand), the method of quality enhancement will be emphasizing strongly on the following aspects: ........1. Quality enhancement on the sales process to make sure that customers are pleased with the product they have chosen with essential information properly provided to allow a truly meaningful user experience 2. Quality enhancement on product selection to effectively cater to variety of demands from premium customers, following the long-term strategy of complementing the market rather than competing. 3. Quality enhancement on after-sales services and repair process to induce higher satisfaction because every Hyundai user is practically a VIP. 4. Quality enhancement on lifestyle activities to allow Hyundai users pleasant and enjoyable privileges. 5. Quality enhancement on social programs to play a proper role of a responsible corporation. The current CSR programs include Don't Drive Drunk Yes, You Can! and Hyundai for Education, which is set to initiate several fruitful projects with educational institutions. ........"We would like Thai consumers to be exposed more to Hyundai products, allowing them, through a test-drive session and customer interface experiences, to learn to appreciate Hyundai vehicles. Hyundai cars simply offer unique features and lifestyle experience so getting to know them will be a very important process in match making the cars and their buyers. Offering good effective product information has been proven effective and successful for Hyundai around the world as in 2012 sales of vehicles by Hyundai Motor Group exceeded 7.1 million units. The figure will climb to 7.4 million units at the end of 2013. Sales of Hyundai vehicles alone in 2012 exceeded 4.4 million units," he said. |
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| ........"To
provide further confidence in the ownership experience, Hyundai service
and showroom network will be expanded from 23 locations to as many as
26 locations. Currently there are 11 branches of showrooms in Bangkok
and 12 in the provinces. The new facilities for Hyundai Motor (Thailand)
Corporate headquarters will also be erected in 2013. The facility, standing
on over 7-rai land, will include National Service and Parts Center with
division to provide enhanced Human Resource Development. Parts warehousing
area will be doubled and service work bay will be up to 22 slots to make
sure speedy and impressive services despite increasing number of Hyundai
vehicles," he added. |
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| ........As
for new products scheduled for launch in 2013, there are both fresh new
models and minor changed line up to be expected. The unique sport-hatchback
Hyundai Veloster & Veloster GDI Turbo will re-write a new definition
of UNIQUENESS that no other car dares to come even close before. The beauty
and performance are harmoniously combined to surely make the Veloster
one of the most exciting models to be sold in Thailand. Hyundai Sonata
and Sonata Sport, Hyundai H-1 Series and Hyundai Grand Starex Series are
among the line-ups awaiting the minor change opportunities. These new
and minor changed models are confident to help propel the sales of Hyundai
Motor (Thailand) by a 10% growth at the end of this year. For information about Hyundai please check out www.hyundai-motor.co.th |
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More details contact.
Saowanee Lamailekasit Marketing Communication Tel: + 662-632-2777 Ext. 108 Fax: + 662-632-2647-8 E-mail: saowanee.l@hyundai-motor.co.th |
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