|
|
|
 |
|
|
|
|
| ........ | |
 |
|
|
........
|
|
| ........ | ........ |
|
Bridgestone arranges
an Event - "The Journey of Idea" to emphasize the Corporate
Brand Image |
|
|
........
|
|
|
........
[Bangkok - Parc Paragon] (6th September, 2013) - Bridgestone Sales (Thailand)
Co., Ltd., led by Mr. Shinichi Sato, Managing Director, hosts an event
to emphasize the success of corporate brand image under the communication
concept - "Bridgestone Always with You". The idea has been
conveyed through " The Journey of Idea", reflecting unique
idea and creativity of each individual's journey together with Bridgestone.
The event has been introduced with various lifestyle activities; [1]
Street Performance, [2] D.I.Y. Workshop, [3] Exhibition of Bridgestone
Lifestyle Idea Contest's Final Round Contestants, [4] Innovative and
Customized Product Range of Bridgestone, and [5] Mini Concert from "MILD"
and "THAITANIUM". Also, at the event, having Khun Koi Saturday
Seiko, Mr. Kittirat Pitipanitch, Mr. Makorn Chaowanich, and Mr. Wuttichai
Harnpanich as honorable arbiters, the winners of the contest have been
announced with prizes worth a total of more than 350,000 BAHT.
|
|
|
........
|
|
 |
|
|
........
|
|
|
........
This brand image campaign has been successfully promoted for three consecutive
years. Bridgestone has presented strategy of brand image-building creating
admiration under the core communication concept - "Bridgestone
Always with You" by expanding its customer-base including young
generation. The campaign has been first introduced in 2011, presented
by Tattoo Color which conveyed through a character of young generation's
way of life. For the second year, to enhance the intimate bonding with
target groups, Bridgestone continued on using music, composed by Mr.
Burin Boonvisut and "Groove Rider", as the main key to communicate.
Continued on its third year, with vibrant aim, inspiration, and creativity,
Bridgestone converses with the music composed by "THAITANIUM",
with "PAE-WONG-MILD" as a singer. Undoubtedly, the campaign
has been communicated through mainstream media; [TVs, radios, print
media, and outdoor media], social online media, and two way communication
through various lifestyle events.
|
|
|
........
|
|
 |
|
| ........ | |
| ........
Throughout 44 year history in Thailand, Bridgestone has focused on developing
superior quality products and services along with augmenting brand image
to ensure its "No.1" brand in consumers' mind, including young
generation people. Building up brand's image to be modern and coincident
with lifestyles is essential to helping enhancing relationship between
consumers and Bridgestone which will become royalty to the product's brand
in long term.
Further information could be seen at Facebook: www.facebook.com/BridgestoneAlwaysWithYou |
|
|
........
|
|
 |
|
|
........
|
|
|
........
About Bridgestone:
Bridgestone Corporation, headquartered in Tokyo, is the world's largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world. In Thailand, Bridgestone has managed to achieve sustainable growth and success through a great confidence from end-users, dealers, and automotive manufacturers since its establishment 44 years ago. Through our history, the company has shown a great determination to research, invent, and create excellent products that are suitable for domestic use. Additionally, together with well selected raw materials, state-of-the-art production facilities and machines, and highest standard of quality control, these enable Bridgestone to journey on the same path with corporate mission - "Serving Society with Superior Quality." |
|
| ........ | ........ |
 |
|
| ........ | |
|
........
|
|
|
For Further Information,
please kindly contact:
Ms. Radchadaporn Moonmuang Deputy Department Manager of Public Relations Department Bridgestone Sales (Thailand) Co., Ltd. Tel: 0-2636-1505-23 |
|
|
........
|
|
|
........
|
|
  |
|
|
หมายเหตุ. สงวนลิขสิทธ์ภาพและเนื้อหา นอกจากจะได้รับอนุญาตเป็นลายลักษณ์อักษร
|
|
|
Use of this site signifies
your acceptance of the Privacy Policy and Terms of Use.
Copyright © 2005 Variety News Edition Corp. All rights reserved. |
|
.gif){kind=spacer}